The Apprentice’s Emma Browne is first candidate fired by Lord Sugar as new series returns

The Apprentice returned for its 17th series on Thursday, and sadly that also meant we said goodbye to one candidate.

Emma Browne she was the person to be told "You're fired!" after insisting she'd go to "any lengths" to win the BBC reality show.

However, Lord Alan Sugar was left unimpressed by the senior account executive's performance in the first task. He told her, "There's no smoke without fire, and everyone has said you're a disruptor." Emma disagreed and told Alan he should fire both Marnie and Victoria.

It's not all doom and gloom though as she did get to go on a trip to sunny Antigua with the other 17 candidates, where the two groups – split into men and women – were tasked with creating and selling excursions to tourists.

The team of women were trying to convince tourists to part with their cash to join a boat tour, followed by flogging pottery made by a local artist. However, their choice to sell tickets at a beach and not having large profit margins worked against them. They made $485.50, whereas the men's history and culture tour earned them an impressive $989.

Despite her early exit, Emma, from County Kildare in the Republic of Ireland, remained upbeat and saw the bright side.

The self-confessed workaholic said: "I’m not going to be a sore loser. I put myself forward and someone had to go. I’m not painful about it.

"I spent so much time doing a business plan that I probably wouldn’t have spent as much time doing if it wasn’t for The Apprentice."

Although, she does believe Lord Sugar would have made a different decision if he witnessed her business skills firsthand.

"If he had been there during the task, his opinion could have been completely different, but I suppose that he’s made his decision from other people’s judgments."

She continued: "I got the most sales. I was accurate in saying the beach wasn’t a good location. I brought a lot of energy to the girls’ team, which I think was seen as well and highlighted. I am a very positive person, and I remained positive throughout."

The remaining candidates will continue battling it out to win the investment of £250,000 from Lord Sugar himself.

Emma already has her winners picked out – Dani Donovan, the owner of a hair salon in Hertfordshire, or Megan Hornby, the owner of a sweet shop and cafe from East Yorkshire.

"They were very nice girls who I got on with really well but not just because we got on well – I think, from what I’ve seen, they would be deserving."

As for Emma – she hopes to have her "business up and running by next year" and is still looking for investment.

The Apprentice airs Thursdays on BBC One and BBC iPlayer


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