SAVVY Holly Willoughby rented a £295 designer dress for just £42 on This Morning today.
The 39-year-old star looked sensational in the L.K. Bennett outfit, which she proudly showed off on her Instagram page before the show.
The mother-of-three posed for a smiling snap as she showed off the dress in all its glory.
The '70s-inspired red checked midi dress has a high neck and long sleeves, with Holly completing her look with bare legs and a pair of chic nude heels.
She captioned her social media post: "Morning Monday… another week begins… how are you?
"We’ve put together a @thismorning playlist for the show today… playing songs that lift us up and keep us going… mine is a Hall & Oates classic!
"See you at 10am. Dress is a rental by @hurr #sustainablefashion 🎀"
On the website, Hurr the dress' description reads: "Inspired by the 1970s, our bias cut Katie dress is a new style in our autumn/winter collection.
"Crafted from an Italian wool-blend fabric, it has a rose pink and burgundy oversized Prince of Wales check, a round neckline, long sleeves, a frayed edge trim and a flared midi length.
"Wear it with long leather boots to keep the Seventies feel going."
They have the item available in sizes 8, 10, and 12 and list its retail price as £295 – but it costs between £42 and £103 to rent depending on how long it is wanted for.
Renting outfits is a sustainable and eco-friendly alternative to buying brand new clothes for each occasion – perfect for Holly whose daily This Morning outfits regularly wow viewers, and she never wears the same one twice.
Instead of buying a whole new get-up for each time she is on air, Holly is able to rent an outfit for a limited amount of time through the website before returning it for someone else to wear.
This dress was a particular hit with fans, who commented on her Instagram post to share their admiration.
One wrote: "I love this dress!!"
Another added: "Another stellar outfit 😍"
A third agreed: "So, so beautiful Holly 😍".
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