Alison Hammond couldn't contain her laughter while hosting This Morning today as Lisa Snowdon showed a bit more than intended during her live fashion demonstration in the sun.
On Tuesday's episode (1 June) of the ITV chat show, the hot sunny weather was out in force and hosts Alison Hammond and Dermot O'Leary welcomed their co-presenter Lisa Snowdon onto the show to talk about all the latest fashion trends.
The 49-year-old presenter, a fashion expert and model, was on hand to dish out her retail insight for the viewers at home looking to nab some summer dresses and swimwear to make the most of the sun.
However, as Lisa began showing her own clothes to her colleagues Alison and Dermot, she apparently gave viewers a little more insight than they expected as she suffered a rather unfortunate wardrobe mishap.
The fashion-related blooper came right after Alison and Dermot strode out of the This Morning studio to join Lisa and her fellow models in the blazing sunshine.
Lisa and her group of This Morning models were flaunting the best summer fashion items for any viewers wanting to lounge by the poolside or enjoy a sunny day out in the city.
One particular item Lisa was excited to promote was a pair of "anti-chafing" pants – and she held up the special pants to show the ITV hosts, saying: "This isn't what you think it is.
"These are like anti-chafing pants."
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Plugging the item, she explained: "I'm wearing them now!"
Reaching down to her dress, she continued: "I've been wearing them all day, they’re absolutely brilliant."
As she showed her pants to Alison and Dermot, things took a turn for the worse for Lisa as she was unaware the ITV cameras were filming her.
Alison quickly saw the funny side of the awkward moment, teasing Lisa: "Get that leg out, go on," as Lisa joked: "Dun, dun, dun."
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Spotting the cameras which had panned down to her legs, Lisa was quick to cover herself up from the nation, crying out: "Oooo!" which prompted Alison and Dermot to break down in laughter at the blunder.
Lisa shouted: "That was a bit close!" as she started laughing at the slip-up too, with Dermot joining in on the banter saying: "Very Moulin Rouge," as Alison kept giggling at the mishap.
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Lisa continued making funny comments during the fashion-failure, facing the cameras to say: "Trying to get a ride!" before managing to pick up where she left off during her retail segment.
Ever the professional, she continued: "Okay, they’re £7.99 and they’re really great – they go from size six to a 36 and come in a wide range of colours."
Fans unsurprisingly loved Lisa's segment, flocking to react to the funny moment on social media with many posting on Twitter about her dress.
One fan admiring Lisa's dress was interested in where she bought it, asking on Twitter: "Love Lisa's dress? Where's it from?"
A second fan joined in with the flattery and complimented: "Where is Lisa Snowdon's dress from it's stunning."
A third admirer wrote: "Where is Lisa Snowdon's dress from?" signing off with a love-heart emoji.
This Morning continues on weekdays at 10am on ITV.
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