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Dragons’ Den fans ‘can’t stop itching’ after head lice treatment business pitch

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Dragons' Den viewers were all left doing the same thing on Thursday evening after businesswoman talked about their big plan.

Eileen Hutchinson was the last entrepreneur to bravely pitch her business to self-made millionaires Peter Jones, Deborah Meaden, Touker Suleyman, Tej Lalvani and Sara Davies.

She told panel on Thursday's edition of the BBC series that she's turned what is considered an embarrassing issue into a business opportunity.

As the "head nit-picker" in her family, Eileen claimed that the current products on the market don’t work well enough, so she developed her own.

She pitched her head lice treatment and clinic NitNot, which she believes fills "a big gap in a massive market".

Eileen says her range of products are safe, free from toxic and flammable chemicals and actually work.

She opened the NitNot Head Lice Treatment Clinic in Hertfordshire.

The business sells an eco-friendly and ethical solution which promises to kill all head lice and eggs.

She wants £40,000 in return for a 20 per cent share.

Her aim is to roll out her clinics nationwide, as well as her licensed serum.

She currently sells her product on Amazon for £14.49.

Viewers watching at home couldn't stop scratching as they listened to Eileen's pitch.

Taking to Twitter, one fan penned:"Thank you, I have now started scratching your head."

Another added: "Jeez, I want to itch now!"

A third person posted: "Everyone watching #DragonsDen just scratched their head."

While a fourth social media user said: "Anyone else suddenly feeling a bit itchy?"This is a live TV story and is constantly being updated.

Tej ended up making an offer and Eileen struck up a deal with the CEO of the UK's largest vitamin company Vitabiotics.

The businesswoman also received offers from tycoons Touker and Deborah.

Elsewhere in the show, radio producer-turned-entrepreneur Dave Murphy pitched his online escape rooms Trapped in the Web.

He wanted £30,000 in return for five per cent of his business.

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Trapped in the Web promises to bring friends and family together with their series of online, virtual escape rooms.

They are designed to bring people together when they can’t be together in person.

He had offers from both Sara and Touker and he decided to go for Geordie Sara.

Dragons' Den continues Thursday on BBC One at 8pm

  • BBC

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