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Coronation Street boss reveals fans nearly changed Yasmeen and Geoff story

Coronation Street has received critical acclaim for its harrowing coercive control storyline involving characters Yasmeen Nazir (Shelley King) and Geoff Metcalfe (Ian Bartholomew).

The story in question saw Geoff abuse wife Yasmeen for the best part of two years, before a violent incident occurred in May, which saw Yasmeen fight back.

While viewers and critics alike have heaped praise on the story — which in a sense culminates during the ITV soap’s anniversary week — there was once a time when Corrie bosses were worried about the reception the narrative was receiving on social media.

John Wiston, Managing Director of Continuing Drama and Head of ITV in the North said: ‘For a long part of [Yasmeen and Geoff] story, perhaps maybe even until Geoff locked Yasmeen in the box, people were hating it. Really hating it.

‘Hating Geoff, rightly, but also hating the story. How can we watch this man being cruel to this woman for so long? And then they suddenly got it and realised where we were going. 

‘We had plenty of time to change the story. We could have said: “Social media hates this story. We can go away from it.” But we stuck to our guns. You have to do that with social media. You just have to say: “You will eventually get your satisfaction.”

‘All of our sensitive and potentially controversial storylines are extensively researched in advance. We talk to all of the charities involved in stories and fully research. But in the end it does have to be drama.’

‘It wouldn’t be drama if what everybody on social media wanted to happen just happened. Then we wouldn’t have any drama. People in real life don’t always behave as you want them to. They behave how their character dictates they should.’

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