Swifties have been on quite the emotional roller coaster this year. First, their queen released a series of countdown photos on Instagram in a totally new, sparkly aesthetic (the countdown lead to the essays she penned for Elle about turning 30 and being a musician). Then, she put a huge countdown clock on her website with no explanation about what the clock was counting down to. Swifties thought for certain it would be the release of her seventh album.
It wasn’t. The clock was counting down to Taylor Swift’s latest single and music video, “ME!” Swifties were absolutely thrilled to receive any form of new Swift music, but with all the hype leading up to the release date, fans were expecting a full album, not just a single.
But the “ME!” music video is a spectacle to behold, that’s for sure. Directed by Swift and Dave Meyers (who’s also worked with Kendrick Lamar, Missy Elliot, and Pink), the “ME!” video is a stark difference from the aesthetic Swift painted during her Reputation era. Filled with pastel rainbows, butterflies, and Wes Anderson interior design, it’s a signal that our softer pop princess is back.
In true Taylor Swift fashion, once the single dropped, she let fans know that the song and video were filled with upcoming album easter eggs, including the album’s name. Swifties put their detective hats on to crack the next code.
And then, after all the hype, misdirection, and excitement, Taylor Swift casually posts on her social sites about the release of her seventh album, the album her fans have been obsessing over for years, Lover.
Everything we know about Taylor Swift’s new album, ‘Lover,’ so far
Lover, which will feature 18 songs, will be released on August 23. But Swift’s latest single, “You Need to Calm Down,” is dropping tonight at midnight. The video will debut a few days later on June 17.
“I wanted you to hear the song first, then see the video. Because the video is very worth the wait. There’s a lot going on in the video so I wanted that to be a separate discovery,” she said.
While live, Swift mentioned that Lover is going to be a “really romantic” album.
“This album in tone is very romantic—and not just simply thematically, like it’s all love songs or something because I think that the idea of being romantic, it doesn’t have to be a happy song. I think you can find romance in loneliness or sadness or going through conflict or dealing with things in your life. I think it just looks at these things with a very romantic gaze.”
There’ll be four deluxe editions of the album available at Target with different content in each, she reported in her video. These deluxe editions will feature two extra audio recordings.
“Usually when I’m writing songs, I like to just record everything that’s happening. I like to keep just have something recorded when I’m thinking of an idea and then keep it rolling when I’m adding things to it, editing things just because sometimes you think of the melody or something but then you just forget it the next second so that’s why I keep recording all the time. So the two pieces of audio content is the full creation of two of the songs on the album that I really love,” she said.
And if any Swifties are worried about remembering the album release date (HAH), don’t worry, Swift came up with a little trick for you:
“An easy way to remember that date is August is the eighth month of the year and then 23, two plus three so you just add it all together: eight plus two plus three equals I’m obnoxious. So you know, everything—if you just want to remember that, oh, it adds up to 13.”
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